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Senior Growth Marketing Analyst

Company: VirtualVocations
Location: Vista
Posted on: May 21, 2025

Job Description:

A company is looking for a Senior Growth Marketing Analyst to lead audience analytics and omnichannel measurement strategies.
Key Responsibilities

Develop and implement testing frameworks and measurement strategies for campaign performance across all marketing channels
Design and implement incrementality testing methods to measure the impact of marketing programs on business outcomes
Conduct deep-dive analyses to uncover trends and insights about customer performance based on critical metrics

Required Qualifications

Bachelor's degree in Marketing, Business Analytics, or a related field
8+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
5+ years of advanced SQL experience; Python and/or R is a plus
Experience working with first-party customer data within Snowflake for marketing activation
Extensive knowledge of media metrics and experience with CRM platforms like Salesforce Marketing Cloud and Adobe

Keywords: VirtualVocations, Malibu , Senior Growth Marketing Analyst, Advertising , Vista, California

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