Content Marketing Analytics Analyst

Company: The Walt Disney Company
Location: Santa Monica
Posted on: May 27, 2025

Job Description:

Content Marketing Analytics Analyst
Job ID: 10112428
Location: Santa Monica, California, United States
Business: Disney Direct to Consumer
Date posted: May 22, 2025
Job Summary:
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. Operating at the intersection of entertainment and technology, Hulu has a unique opportunity to be the number one choice for TV. We captivate and connect viewers with the stories they love, and we're looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulu life is all about.
Summary
Hulu's Marketing Planning & Analysis (MP&A) team is seeking a Content Marketing Analytics Analyst to join our team. As an analyst, you will apply data and analytics to address our biggest challenges in Content Marketing. Your responsibilities will include leading analytics initiatives, providing insights and strategic recommendations, and ensuring high business value in your analyses. You will promote data-driven decision-making as a key value driver and competitive advantage across Marketing and the organization. The ideal candidate has experience applying advanced analytics to inform strategy, is detail-oriented, problem-solving, curious, and innovative. If you are passionate about data-driven decision-making, this role is for you.
What you'll do

• Analyze customer and content data to assess how Content Marketing impacts business goals, identify growth opportunities, and guide strategy.
  
• Produce advanced audience analyses using online and offline data, utilizing tools like SQL to support Content Marketing efforts.
  
• Conduct multivariate analyses related to acquisition, retention, and engagement to identify effective tactics and understand why they work.
  
• Anticipate analytical needs, design diagnostic solutions, and collaborate with Data teams to deliver insights.
  
• Design, develop, and maintain reports and dashboards for key metrics to track progress and support management reporting.
  
• Develop analyses using statistical methods (Regression, clustering, A/B testing) to identify high-impact opportunities in campaign targeting.
  
  What to bring
  
  
• At least 3 years of experience in data analysis and strategic recommendations for marketing initiatives.
  
• Bachelor's degree in Statistics, Economics, Business, or related field; graduate degree preferred.
  
• Proficiency in data analysis and applying data to decision-making, especially in marketing effectiveness.
  
• Experience with data collection, validation, analysis, visualization, and summarization.
  
• Understanding of ETL concepts, data integration pipelines, staging, incremental loading, data quality, and business logic.
  
• Experience with SQL, Looker, Excel, PowerPoint, Tableau, or similar BI tools.
  
• Ability to manipulate and analyze large datasets.
  
• Strong storytelling skills with data, both verbally and visually.
  
  The salary range in California is $95,300 - $127,800 per year, with actual offers depending on various factors including experience and location. Benefits include bonuses, incentives, and comprehensive health and financial benefits.
  About Disney Direct to Consumer:
  Disney's Direct to Consumer team manages Hulu and Disney+ streaming services, bringing Disney's stories to fans worldwide.
  About The Walt Disney Company:
  The Walt Disney Company is a leading global entertainment enterprise with segments including Disney Entertainment, ESPN, and Disney Experiences, creating world-class stories and experiences for audiences worldwide.
  This position is with Hulu, LLC, part of Disney Direct to Consumer.
  Hulu, LLC is an equal opportunity employer. We welcome applicants regardless of race, religion, gender, sexual orientation, age, disability, or other protected status. We promote a diverse and inclusive work environment.
  Disability Accommodation for Employment Applications
  If you require accommodations during the application process due to a disability, please visit our FAQ for assistance. We respond only to requests related to accessibility of the online application system.
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Keywords: The Walt Disney Company, Malibu , Content Marketing Analytics Analyst, Advertising , Santa Monica, California