MalibuRecruiter Since 2001
the smart solution for Malibu jobs

Senior Analyst- Paid Search- Healthcare

Company: confidential healthcare company
Location: Malibu
Posted on: February 25, 2021

Job Description:

Senior Analyst - Paid Search Full-Time in--Malibu, CA This position is temporarily remote--due to COVID--but will transition to an in-office position in Malibu. Job Description The Senior Analyst, Paid Search--will be the day-to-day steward of search media for--an expanding healthcare company.--This role--is responsible for monitoring and maintaining search campaign development, activation, and innovation. The Senior Analyst will develop and maintain strong knowledge of company--business and apply search understanding accordingly to help deliver against--core--needs/objectives. They will work closely with the Manager--in the development and communication of all search recommendations.--They will also work with other members of the creative and performance teams to execute--and optimize the overall marketing strategy.--The candidate must be comfortable communicating and working in a fast-paced environment. Role Objectives * Build paid search strategies across search--engines * Monitor and optimize paid search performance to meet business--objectives * Gather and analyze keyword research necessary to build a new--campaign * Gather necessary data for plan--development * Group keywords into ad groups and develop relevant ad copy and--extensions * Present recommendations--that--apply--data driven--feedback to keyword and copy--proposal * Traffic approved plan into search engines and QA all campaign components prior to launch * Monitor and maintain campaign budgets, pacing, and bid--adjustments * Proactively--optimize--campaigns--based on performance--trends * Monitor and manage campaign performance and competitive--landscape * Develop and implement optimizations and/or testing plans (e.g.--search query reports, negative keyword maintenance, keyword overlap, testing implementation) * Pull and analyze data to inform campaign reporting and develop strategic insights with actionable--items * Build clear, concise, and cohesive quantitative analyses inclusive of strong data--visualization * Participate in status and reporting calls, including presentation of--reporting * Execute granular maintenance of monthly--spend--cycle * Master--all--core search metric calculations and relationships to include CPC, CPA, CTR, SOV, weighted--averages * Serve as subject matter expert for Search Analysts and be a resource for training and ad hoc--questions * Develop strong working relationship with--internal--teams and partner agencies (where applicable) by helping to create a--seamless communications--process * Establish professional and productive rapport with sales representatives, company stakeholders,--media, and--vendors * Work closely with Manager to establish priorities and manage--workload Qualifications * 3+ years of hands-on paid search campaign management, SEO/SEM, Google Analytics, and CRM software * 3+ years of media buying, planning, and recommendation experience in an agency environment with emphasis on paid--search * Mastery of search platforms - Google, Bing, Search Ads 360 * Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization) * Mastery of all relevant tools for reporting, analytics, and competitive analysis--(including web trends, Omniture, SEM Rush, Google AdWords Editor, Bing Ads Editor) Certifications preferred * Experience working in--Salesforce * Experience using paid media to complement earned media campaigns and meet business--objectives * Demonstrated critical thinking and--problem solving--skills BenefitsThe company offers a comprehensive benefits package including medical, dental, vision, life insurance, and 401k. The company also offers paid holidays and vacation time to facilitate a healthy work-life balance.The company is an equal opportunity employer. All employment decisions are made without regard to race, color, creed, gender, age, religion, national origin, veteran status, sexual orientation, sexual identity, sexual expression, or disability that does not prohibit performance of essential job functions.

Keywords: confidential healthcare company, Malibu , Senior Analyst- Paid Search- Healthcare, Healthcare , Malibu, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Healthcare Jobs


DEPARTMENT SUPERVISOR, NICU, PIH Health Good Samaritan Hospital, Full Time, Nights
Description: PIH Health is a nonprofit, regional healthcare network that serves approximately 3 million residents in the Los Angeles County, Orange County and San Gabriel Valley region. The fully integrated network (more...)
Company: PIH Health
Location: Rowland Heights
Posted on: 02/26/2021

Massage Therapist Careers - Orange County, CA Area
Description: You put your heart and soul into your work. You deserve a career that cares for you. If you share our commitment to helping people feel their best through total body care, we'd like to get to know you (more...)
Company: Massage Envy
Location: La Mirada
Posted on: 02/26/2021

Telemetry Nurse - Travel Assignments Registered Nurse
Description: Telemetry RN - Nationwide Travel Nurse Assignments Are you looking for a new nursing job Would you like to spend the season somewhere you've never been Hospitals nationwide are looking for qualified (more...)
Company: HealthCare Traveler Jobs
Location: Rosemead
Posted on: 02/26/2021


Primary Care Physician(Tele) - $160/Hour
Description: Job Description: Tele-Medicine-Primary Care We're hiring a Primary Care Physician for a telemedicine position in Santa Ana, CA. In this role
Company: astrya global
Location: La Mirada
Posted on: 02/26/2021

Surgical Intensive Care Unit (SICU - Travel RNs)
Description: Travel Nurses Needed - SICU br Nationwide Surgical Intensive Care Unit Nursing Jobs br Looking for a SICU travel assignment You are in the right place, the HCEN Network of staffing agencies have (more...)
Company: RN Travel HealthCare Jobs
Location: La Mirada
Posted on: 02/26/2021

Cath Lab Registered Nurse - Travel RN
Description: Travel Nurses Needed - Cardiac Services br Nationwide Travel Cath Lab RN Nursing Jobs br Looking for a Cardiac Cath Lab travel assignment You are in the right place, the HCEN Network of staffing (more...)
Company: RN Travel HealthCare Jobs
Location: Yucaipa
Posted on: 02/26/2021

Pediatric Surgical Technologist CST/ST Travel
Description: Travel Surgical Technician Nationwide General Surgery CST / ST Travel JobsPediatrics Surgery CST / STTired of completing an application just to get informationClick the View or Apply button for HCEN's (more...)
Company: HealthCare Traveler (Allied Health)
Location: Yucaipa
Posted on: 02/26/2021

Travel Nurse Coronary Care Unit RN-CCU
Description: Travel Nurse Coronary Care Unit RN Registered Nurse br CCU Travel Nurse Jobs Assignments br Looking for a CCU travel assignment You are in the right place, the HCEN Network of staffing agencies (more...)
Company: RN Travel HealthCare Jobs
Location: Paramount
Posted on: 02/26/2021

Medical Intensive Care - Travel MICU RN
Description: Medical Intensive Care Nurse MICU Nationwide Travel Nurse Assignments Are you looking for a new nursing job Would you like to spend the season somewhere you've never been Hospitals nationwide are (more...)
Company: HealthCare Traveler Jobs
Location: Lake Elsinore
Posted on: 02/26/2021

DEPARTMENT SUPERVISOR, NICU, PIH Health Good Samaritan Hospital, Full
Description: PIH Health is a nonprofit, regional healthcare network that serves approximately 3 million residents in the Los Angeles County, Orange County and San Gabriel Valley region. The fully integrated network (more...)
Company: PIH Health
Location: Rowland Heights
Posted on: 02/26/2021

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Malibu RSS job feeds