Paid Search Associate

Company: House of Blues
Location: Beverly Hills
Posted on: April 16, 2024

Job Description:

Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global event ticketing leader and one of the world's top five eCommerce sites, with over 26 million monthly unique visitors. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists globally. Front Line is the world's top artist management company, representing over 250 artists. These businesses power Live Nation Network, the leading provider of entertainment marketing solutions, enabling over 800 advertisers to tap into the 200 million consumers Live Nation delivers annually through its live event and digital platforms. For additional information, visit www.livenation.com/investors.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
We are seeking an Associate, Paid Search, to be part of Live Nation Entertainment's Marketing & Data Team, responsible for ushering in the next evolution of live event marketing via innovative digital marketing campaigns. This Associate role will be responsible for creating and managing paid search engine campaigns. The job duties include monitoring and analyzing campaign performance in addition to adhering to campaign budgets, and aligning campaign goals while ensuring adherence to paid search best practices. This position will report directly to the Manager, Paid Search.
WHAT THIS ROLE WILL DO

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  Responsible for the creation, deployment, and optimization of multiple paid search campaigns Achieve/exceed ROAS targets through campaign execution and optimizations
  
  
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  Monitor pacing and track progress to goal for 100+ active campaigns at any given time
  
  
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  Extract key takeaways from marketing data and provide recommendations
  
  
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  Cross-Channel Collaboration
  
  
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  Think strategically across multiple types of campaigns to achieve/exceed campaign goals
  
  
  WHAT THIS PERSON WILL BRING
  
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    Bachelor's Degree
    
    
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    1-2 years of Digital Marketing experience
    
    
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    Some knowledge/experience of Digital Media terminology via college course, internship, or other job experience
    
    
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    Direct experience with Google Search Ads and Microsoft Search Ads
    
    
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    Exposure to Search Ads 360 or equivalent search management platforms
    
    
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    Strong Microsoft Excel Skills
    
    
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    Familiar with G-Suite Tools
    
    
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    Exceptional written & verbal skills with the capability of documenting key findings and insights
    
    
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    Ability to strategically across multiple types of campaigns across sports and concerts
    
    
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    Ability to adapt, communicate, and manage in a fast-paced environment
    
    
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    Affinity for the live events industry
    
    
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    Interest in Sports is a plus
    
    
    BENEFITS & PERKS
    Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
    
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      HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
      
      
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      YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
      
      
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      WEALTH: 401(k) program with company match, Stock Program
      
      
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      FAMILY: New parent programs & support including caregiver leave and childcare cash, infertility support
      
      
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      CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
      
      
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      OTHERS: Volunteer time off, crowdfunding network
      
      
      Live Nation's policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.
      EQUAL EMPLOYMENT OPPORTUNITY
      We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
      Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
      We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
      We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
      HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job
      Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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      The expected compensation for this position in California is:
      $66,560.00 USD
      **Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee's salary history will not be used in compensation decisions.

Keywords: House of Blues, Malibu , Paid Search Associate, Other , Beverly Hills, California