Director of Brand Content (Hybrid)

Company: Cella
Location: El Segundo
Posted on: June 26, 2025

Job Description:

Location: El Segundo, CaliforniaJob Type: ContractCompensation Range: $45.00 - 53.90 per hourWe’re seeking a Director of Brand Content to lead the development and execution of our U.S. content strategy, ensuring consistent brand messaging across all B2B and B2C touchpoints. This strategic role works closely with global (DMI) marketing teams to adapt content for the U.S. market while also creating original content aligned with local marketing and go-to-market plans.The ideal candidate is a strategic, creative leader with deep knowledge of the luxury beauty market, content production, and team management. A passion for skincare, a strong grasp of luxury brand positioning, and an innovative mindset—especially around emerging technologies like generative AI—are essential to success in this role.Responsibilities:US Content Strategy & Execution: Develop and implement a robust US content strategy that aligns with the global brand direction while addressing specific US market needs and business objectives. This includes collaborating with global (DMI) marketing teams to adapt existing content and create original content for US campaigns and activations.Content Creation & Management (US Focus): Oversee the creation and management of diverse content formats tailored for the US market, including video, photography, social media content, website copy, educational materials, sales collateral, and influencer-generated content.Brand Storytelling & Messaging (US Adaptation): Adapt global brand narratives and messaging to resonate with the US target audience, ensuring consistent brand communication across all US channels while maintaining alignment with the global brand voice.Cross-Functional Collaboration (US Teams): Partner with US-based senior leadership and other departments, especially the broader marketing team, to integrate content strategies into broader US business plans and ensure alignment across the organization. This includes working closely with the marketing team to maintain the brand content calendar and ensure a synergistic and integrated approach to brand image across both consumer and professional touchpoints. This role requires the ability to effectively manage cross-functional partners, drive adherence to deadlines, and ensure seamless execution of content plans.Go-to-Market Content Activation (US Launches): Lead content development and execution for new product launches and marketing campaigns within the US, collaborating with cross-functional teams (e.g., e-retail, influencer marketing, and global DMI) to maximize impact and achieve project goals.Collaboration with Global (DMI) Marketing: Work closely with the global (DMI) marketing team to ensure alignment between global and US content strategies, share best practices, and leverage existing resources effectively. Adapt global content assets for the US market as needed.Team Leadership & Development: Manage, mentor, and develop the US content production team, fostering a collaborative and high-performing environment. Provide guidance, feedback, and professional development opportunities.Budget Management (US): Develop and manage the US content production budget, ensuring efficient resource allocation and maximizing ROI within the US market.Vendor Management (US): Oversee relationships with US-based vendors, and manage external resources to support content creation and production for the US market.Innovation & Best Practices (US Market Focus): Continuously research and implement new technologies, editing techniques (video and photo), and industry best practices relevant to the US market to enhance content quality and effectiveness. Integrate generative AI tools to optimize workflows and content output.Performance Measurement & Analysis (US): Track key performance indicators (KPIs) specific to the US market to measure content effectiveness, optimize campaigns, and demonstrate the impact of US content strategies on business objectives.Qualifications:Bachelor's degree in Marketing, Communications, Journalism, or a related field.8-10 years of experience in content production, management, social media/influencer strategy, and/or a related field, ideally within the skincare or beauty industry.Proven ability to develop and execute successful content strategies for both B2B and B2C audiences.Strong understanding of luxury brand positioning and messaging.Familiarity with scientific and medical terminology related to skincare is a plus.Familiarity with content editing tools (e.g., Adobe Premiere, Final Cut), photo editing software, and other relevant digital tools. JOBID: 1094575LI-CellaLI-DC1PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.PandoLogic. Category:Marketing & Biz Dev, Keywords:Brand Marketing Director, Location:El Segundo, CA-90245

Keywords: Cella, Malibu , Director of Brand Content (Hybrid), PR / Public Relations , El Segundo, California